设计宇宙新人物100丨Marco Belcastro：将独特的客户需求转化为有形的建筑实体

Original eyes on me designverse设计宇宙 2024-02-25

马可·贝尔卡斯特罗，建筑师，NBBJ设计总监。

RIBA英国皇家建筑师协会会员、英国建筑师注册委员会成员，现任NBBJ建筑设计事务所亚太区设计总监。拥有二十年以上的专业经验，工作和生活的足迹遍布意大利、英国及中国。

Marco Belcastro, Architect, Design Director of NBBJ.

A member of both the Royal Institute of British Architects (RIBA) and the Architects Registration Board (ARB), Marco Belcastro is NBBJ’s Design Director of the Asia Pacific Region. With professional experience of more than 20 years, he has lived and worked in countries including Italy, the UK and China.

verse编辑部： 请介绍一下您作为NBBJ建筑设计事务所设计总监，日常的工作是什么？

verse editorial: Can you tell us what a typical workday of yours looks like at NBBJ being a Design Director?

Marco：我日常工作的一天通常是从与上海办公室或其他办公室的同事合作沟通开始的。一般是通过会议和对话来完成的，这些会议和对话旨在引导项目前期的设计方向，或是为下一轮业主汇报做好准备。这些讨论有助于确定我们在接下来的一天应该做什么，也有助于我们交流设计思想，在工作室范围中营造设计文化。无论我们在哪里工作，是在办公室还是居家办公，通常都是这些团队对话会让我们获得灵感和建立联系。

Marco: A typical workday of mine usually starts with collaborating with colleagues, both in and outside the Shanghai office. This is typically accomplished via meetings and conversations, which are meant to guide design directions for an early project or to help prepare for the next round of presentations to our clients. These discussions can help define what we should do next in the remaining day, but also help us exchange design ideas to build design culture in the studio. It is usually those team conversations that get us inspired and connected no matter where we work, whether in the office or at home.

Marco at work ©Gena Falzon

verse编辑部：与同行业相比较，NBBJ建筑设计事务所的竞争力是什么？

verse editorial: As a design firm, what differentiates NBBJ from peer companies?

Marco：在NBBJ，我们相信伟大的设计有助于为人们及其所在的社区打造更美好的生活。我们拥有的公司自豪感主要源自于三大支柱要素，包括健康、福祉和可持续性在内的这三大支柱要素为我们建筑环境的未来带来了动力。

Marco: At NBBJ, we believe that great design helps build a better life for people and our communities. Our firm pride derives from three key pillars that are powering the future of our built environments—these include health, wellness and sustainability.

我们的公司文化和工作流程在若干方面都体现出独特性。很重要的一点是在NBBJ内部和外部跨专业综合运用专业知识的能力。鉴于NBBJ的全球设计作品的多元性，我们可以横跨多种不同类型的项目来提炼并展现设计创意。例如，一套为城市医院所做的总体规划可为城市发展提供信息，而办公场所发展策略则可塑造城市基础设施。这种多学科综合型的思维能够激发创造性的想法，并由此促进建筑及建筑环境当中的创新、健康及联系。

Our culture and process are unique in several ways. An important one is the ability to pull expertise across disciplines, both within and outside NBBJ. Because NBBJ designs for a diverse global portfolio, we can harness ideas across different project types. For example, an urban hospital masterplan can inform city development, while workplace strategy can shape urban infrastructure. This multidisciplinary thinking can spur creative ideas about how to promote increased innovation, wellness and connections in our buildings and built environments.

verse编辑部：如果让您推荐两个作品与我们分享，您会推荐哪两个？请详细介绍一下。

verse editorial: If you share with us NBBJ work, what are the top two projects you will choose to share. Can you tell us in detail?

Marco：NBBJ的业务实践领域包括商业、企业办公、体育、科学、教育、医疗和城市开发等等。在我们所设计的多元项目类型当中，我们感恩于能够与这些具有前瞻思维的业主、顾问及其他方开展合作。在我们近期获奖的项目当中，我首先想分享的是一个位于杭州的总部园区项目。

Marco: NBBJ’s practice areas include commercial, corporate, sports, science, education, healthcare and urban developments. Throughout our diverse project types, we are grateful to partner with such forward-thinking clients, consultants and collaborators. Among our most recent award-winning projects is a headquarters that we recently completed in Hangzhou.

这是杭州一家大型互联网企业的总部园区。我们的设计灵感来自于蜂巢——自然界中最科学高效的几何形状之一。我们规划和设计的这座新园区是由大大小小的六边形单元组成的，目的是增强连通性。庭院和广场是由单元式建筑相互连接而成的。

This is a headquarters campus for a Hangzhou-based large internet company. Our design inspiration comes from a honeycomb—one of the most scientifically efficient shapes in the natural world. The new campus is comprised of big and small hexagon-shaped cells in the planning and design to enhance connectivity. Courtyards and plaza are formed by the interlocking of cell-like buildings.

杭州某大型互联网企业总部园区 ©Terrence Zhang

进入园区后，员工可以选择骑自行车或步行前往目的地。每个工作站距离室外绿地（包括屋顶花园和露台）的距离均在60秒以内。其主要目标是为员工和访客创建一个衔接良好、易于通行、且对环境负责的新一代园区。

After entering the campus, employees can choose to bike or walk to their destinations. Each workstation is 60 seconds or less from outdoor green spaces which include rooftop gardens and terraces. The key goal is to create a well-connected, easily accessible, environmentally responsible next-generation campus for employees and visitors.

杭州某大型互联网企业总部园区 ©Terrence Zhang

我要分享的另一个关键项目是亚马逊星球。这座球状建筑提供了一个独特的工作场所，人和植物能够在此共生共荣。亚马逊希望建立一个既能建造城市社区又能与自然保持联系的总部，亚马逊星球由此诞生。它从根本上对办公室的外观、感觉、气味和声音进行了重新思考。它们被看作是一个没有办公室和办公桌的替代型办公空间，一个充满活力、富有自然生机的空间，这里容纳了来自400个物种的40000多种植物。

Another key project is the Amazon Spheres. The Spheres provide a unique workplace where both people and plants thrive. Born from Amazon's desire for a headquarters that builds an urban neighborhood while maintaining a connection to nature, the Spheres radically rethink the way an office can look, feel, smell and sound. They were conceived as an alternative workspace with no rooms or desks, an invigorating, nature-filled space housing a horticultural collection of more than 40,000 plants from 400 species.

亚马逊总部综合体 © Benjamin Benschneider

亚马逊星球 © NBBJ

亚马逊总部综合体 © NBBJ

verse编辑部：您在设计企业总部的时候，切入点通常是什么？特别需要将哪些重要的点纳入考量？

verse editorial: In your design, how do you approach corporate headquarters in general? What are the key design considerations of yours?

Marco：在规划和设计公司总部之时，关键是要了解我们的客户是谁以及他们真正的需求。将独特的客户需求转化为有形的建筑实体，对于我们这些设计师来说，始终是一个快乐的过程。一座成功的企业总部在设计上应当具备灵活性、连通性、可持续性、拥有日照和自然联系，并将人作为关注焦点。

Marco: When it comes to the corporate headquarters that we plan and design, the key is to understand who our client is and what they really need. Translating unique client needs into a tangible piece of architecture is always a joyful process to us as designers. A successful corporate headquarters should be designed with flexibility, connectivity, sustainability, access to daylight and nature, and a focus on people.

杭州某大型互联网企业总部园区 ©Terrence Zhang

verse编辑部： 请谈一谈您在低碳建筑中所秉持的设计理念。

verse editorial: Can you share with us your design philosophy in the creation of sustainable, low-carbon architecture?

Marco：NBBJ长期以来始终致力于创建具有发展复原力的可持续型社区。最近，NBBJ获得了碳中和CarbonNeutral®认证，这是一个重要的里程碑，这使我们得以成为业内获得此项认证的规模最大的公司之一。

Marco: NBBJ has a long-standing commitment to create resilient, sustainable communities. Most recently, NBBJ became CarbonNeutral® certified, which is an important milestone that makes us one of the largest in the industry to achieve such certification.

亚马逊星球 © NBBJ

亚马逊星球 © Bruce Damonte

除此之外，NBBJ还承诺到2030年减排50%，到2050年完全实现净零节能目标。目前，我们正在与微软公司合作，利用热能为其未来的总部供电，这是一项重要成就，有助于该公司在2030年实现负碳排发展。我们在华盛顿特区之外设计的亚马逊第二总部将使用100%可再生能源供电。在中国大陆，NBBJ设计的上海嘉会国际医院是同类医院中第一家获得LEED金级认证的医院。我们最近获得中国地产设计大奖CREDAWARD金奖项目——南京生态科技岛新纬壹科技园——目前正在争取获得中国绿色建筑三星级认证。

In addition to this certification, NBBJ also commits to a 50% reduction in emissions by 2030 and to be fully net zero by 2050. Currently, we are working with Microsoft to power its future headquarters using thermal energy, an important achievement to help the company in its effort to be carbon negative by 2030. Our proposed design of Amazon’s HQ2 outside Washington, D.C., will be powered using 100% renewable energy. In China mainland, the NBBJ-designed Shanghai Jiahui International Hospital is the first of its kind that has achieved LEED Gold. Our most recent CREDAWARD Gold Winner—Nanjing Eco Hi-Tech Island, Xin Wei Yi Technology Park—is now tracking China Green 3-Star.

南京生态科技岛新纬壹科技园 © Shao Feng

南京生态科技岛新纬壹科技园 © Paul Dingman

verse编辑部：NBBJ曾被快公司杂志评为全球最富创新力的设计事务所。请问您能否谈一下NBBJ的设计过程是如何驱动创新的？

verse editorial: NBBJ has been named among the world’s most innovative architects by Fast Company. So can you tell us how the work process at NBBJ drives innovation?

Marco：NBBJ的工作流程是开放透明的，团队中的每个人的声音都能获得倾听。这是一个推动共识和变革的过程。以同理心和同情心进行设计对于我们的客户和建筑使用者而言是非常重要的。我们相信设计师必须善于倾听和观察。在这样的过程中，我们提供的设计解决方案不仅应该是标志性的，还应以创新和创造性的方式满足客户的需求。

Marco: The work process at NBBJ is an open, transparent one that allows everyone on the team to be heard. It is a process that drives compassion and change. Designing with empathy and compassion for our clients and end users is highly important. We believe that a designer must be keen to listen and observe. In doing so, the design solutions we provide should not only be iconic, but also meet clients’ needs in an innovative and creative way.

亚马逊星球 © NBBJ

verse编辑部： 这些年的创作中，您遇到过最大的挑战是什么？

verse editorial: What are the biggest challenges you’ve encountered in the process of design over the years?

Marco：每个项目对我和我的团队来说都是一个新的机遇。事实上，我们在每个项目中遇到的挑战都是各有不同的。设计过程本质上是具有迭代性的，它的出发点是要解决问题（有时最好的结果是预料不到的）。

Marco: Each project is a new opportunity for my team and me. In fact, the challenges that we encounter on each project can be quite unique. The design process is about iterating and problem-solving by nature (sometimes the best results are the unexpected ones).

verse编辑部：这两年，COVID-19疫情对人们各方面都产生了影响，它对办公设计有哪些影响？

verse editorial: Over the recent two years, covid has impacted us all in every way. So what’s the impact of it upon corporate design?

Marco：新冠疫情从大大小小的各个方面颠覆了我们的生活。但这同时也是一个难得的机会，可以让我们有机会重新思考我们的工作和生活方式。无论是在办公室还是居家，无论是埋头专注还是与同事广泛交流，每种办公模式及风格都在创造更健康、更有效的工作中发挥着关键作用。

Marco: The COVID-19 pandemic has disrupted our lives in ways big and small. But this disruption is also a rare opportunity to reimagine how we want to work and live. Office or home, heads down or heads up, each work mode and style has a critical role to play in creating healthier, more effective work.

在公共卫生危机期间，人们往往会自然而然地关注起身体健康，但接纳更广泛的健康概念才是帮助个人、团体、组织机构和邻里社区的关键。这一刻将对一个组织机构的文化以及这种文化如何融入办公室产生深远的影响。因此，这也为办公室提供了一个修复性的机会，由此带来了灵活且适应性强的多元空间。

During a public health crisis, it’s easy to focus on physical health, but embracing a broader notion of wellness is key to helping individuals, teams, organizations, and communities. The impact of this moment will be profound, on both an organization’s culture and how that culture fits into the office. As a result, it’s an opportunity for an office to be restorative by providing a diversity of flexible, adaptable spaces.

verse编辑部：NBBJ在中国的未来计划是什么？

verse editorial: What does NBBJ plan next in China?

Marco：多年来，NBBJ从未停下发展的脚步，如今我们在全球范围内设立了12个办公室。在中国，我们设有上海和香港两个办公地点。我们在中国的实践业务对我们的长期全球战略发展而言是至关重要的。目前，我们在上海、北京、武汉、杭州、深圳和香港等地正在推进多个重要项目。我们的中国设计团队正在发展壮大，能与大家分享这一点，我们感到十分振奋。我们期待着新成员的加入，期待共同设计新一代的空间，使人们能够更好地协作、联系、修复和学习。

Marco: Over the years, NBBJ has expanded globally, establishing 12 offices across the world. In China, we have two office locations—Shanghai and Hong Kong. Our practice in China is critical to our long-term global strategic development. We are now working on several key projects in Shanghai, Beijing, Wuhan, Hangzhou, Shenzhen and Hong Kong. We’re excited to share our China design team is growing. We look forward to welcoming new colleagues and designing the next generation of spaces that enable people to collaborate, connect, heal and learn.

安踏集团全球零售总部 © NBBJ

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以上所有图片均由NBBJ提供

Generation X（60后、70后）

Generation Y（80后、90后）

Generation Z（00后）

与年龄无关，与态度有关，

独立、无畏、前瞻性和探索精神，

进取、新锐、原创性和匠心执着，

是中国设计的中流砥柱，

也是当代创新的主力军。

是主创，是行业IP，